Science in Advertising Worksheet
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Science is often used in advertising to promote the health, ethical or environmental benefits of a product. But how much science is actually behind these claims? In this video I outline seven tactics that advertisers commonly employ to make their claims seem more scientific than they really are.
This worksheet is designed to accompany my YouTube video on Science in Advertising.The first four questions use the Project Zero visual thinking routine 'Take Note' to help students identify the most important concepts involved and to think about any questions from the video that they would like to discuss.The students are then given seven other examples of science in advertising and asked to identify the technique being employed. Finally, they are given a chance to come up with their own advertising material for a product of their choice. The .zip file contains a PDF copy of the worksheet as well as an editable Word doc. |
Click below to download the worksheet from Google Drive.